On November 12, the working meeting of the Chairman of the Publicity and Exchange Working Committee of the China Iron and Steel Industry Association was held in Xichang. The meeting summarized the recent work of the Publicity committee of the Steel Association, and exchanged discussions on the next step to strengthen industry publicity and enhance the image of steel.
The picture shows the site of the conference.
Jiang Wei, Deputy Secretary, Vice President and Secretary-General of China Iron and Steel Industry Association, delivered a speech at the meeting, Nie Zhenyong, Director of the Propaganda Department of the Party Committee of Angang Group, gave a welcome speech, Li Bingjun, deputy secretary of the Party Committee of Hesteel Group, introduced the work experience of international development brand building of steel enterprises, and Tian Gang, Vice minister of the propaganda Department of China Baowu Party Committee, introduced the experience of public opinion response and management of steel enterprises; The relevant comrades of the illegal and bad Information Reporting Center of the Central Network Information Office conducted guidance on the reporting of network enterprise infringement information and the refuting of rumors on the network. Su Changyong, deputy Secretary-General of the Steel Association, presided over the meeting.
Representatives from Baowu, Angang, China Minerals, Shougang, Hesteel, CITIC Pacific Special Steel, Hunan Iron and Steel, Shandong Iron and Steel, Baotou Steel, China Steel Research Institute, Jianlong, Nangang, Sansteel, Shaanxi Steel, Metallurgical Science and Engineering, China Metallurgical Press, Metallurgical Industry Press and other members of the publicity committee of the Steel Association attended the meeting.
Jiang Wei introduced the economic operation of the steel industry in the first three quarters at the meeting. He said that since the establishment of the publicity committee of the Steel Association, through the propaganda work of the steel enterprises themselves and strengthen the publicity work of the industry, the image of China's steel has been improved in the public's cognition, especially the role of the basic material of steel and the new image of high-end, green and intelligent, which has been recognized by the media and the general society. Behind this are the efforts of steel enterprises to pursue high-quality development, but also the effectiveness of our publicity work.
Jiang Wei said that publicity work is also productive and can create value for enterprises. He put forward three suggestions for strengthening industry publicity work: First, the steel industry publicity work to establish a "chess" "step by step" awareness, hope that by playing the platform role of the steel Association publicity committee, better organize and coordinate the publicity resources of all parties, hold the finger into a fist, form a joint force, and ultimately can achieve the effect of "1+1>2" to meet the needs of the industry's growing positive publicity, the Chinese steel story told well and spread far. The second is to proceed from the actual situation of the industry, guide market expectations and influence government decision-making. Through publicity work, timely reflect the demands of the industry, enhance social understanding, and obtain relevant national policy support. Third, based on the development of the industry, grasp the publicity orientation, do a good job of situation publicity, policy publicity, performance publicity, typical publicity, tell the good story of the industry, sing the main theme, promote positive energy.
In the discussion and exchange session, the participants had in-depth exchanges on the focus of the propaganda work of the steel industry in the coming period. We believe that under the current situation, the publicity work of the steel industry should be linked internally and externally, exert joint efforts, truly play the role of unifying ideas and building consensus, establish industry confidence, tell a good steel story, and promote the high-quality development of the industry. It is necessary to gather forces and cooperate with many parties more widely, convert the demands of enterprises into professional opinions of the industry, and promote the solution of common problems in the industry by strengthening publicity. It is necessary to do a good job of theme publicity and policy promotion, help enterprises to correctly understand and implement industry policies, and show the new image of China's high-end, intelligent and green steel. In addition, the handling of public opinion from time to time should be positive, calm and objective, and properly handled through a positive way to create a good public opinion environment for the development of the industry.
During the same period, the China Iron and Steel Industry Association organized journalists from the Xinhua News Agency, the China Media Group, China Daily, Science and Technology Daily and China Industry News, China Metallurgical News, World Metal Guide, Sina Finance and other mainstream media to enter the Xichang Steel Vanadium Company of Angang Group and interview Xichang Steel Vanadium's innovative measures and remarkable results in intelligent manufacturing, green environmental protection and other fields from an all-round and multi-angle. Su Changyong, China Metallurgical Newspaper Vice president Fan Tiejun, China Mineral Party and group work Department, Panzhihua Steel Party Committee propaganda Department, Xichang Steel Vanadium comprehensive department, relevant personnel of the comprehensive department of the Steel Association participated in the interview.
The meeting was sponsored by the Publicity and Exchange Working Committee of China Iron and Steel Association, and co-organized by China Minerals, Angang Group Pansteel and China Metallurgical Newspaper.
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